We thought we’d let you guys in on a cool exhibition that’s opening on Friday next week here in Melbourne, and Saturday in Sydney – Yasumasa Yonehara’s Shake that ass.
Yasumasa ‘Yone’ Yonehara is one of the most dynamic and influential magazine editors and photographers in Japan. During the 90s Yonehara’s work with the iconic Egg Magazine was instrumental in the emergence of ‘kogyaru’ (Japanese schoolgirl) culture into the global consciousness.
Yonehara’s signature ‘lo-fi sexy’ photographic style was established though a collection of erotic Fujifilm ‘cheki’ shots for Smart Girls with some of Tokyo’s hottest models. The unprecedented success of his first book, a folio of these Smart Girl portraits, bestowed him instant fame. It was at this point that Yonehara’s sphere of influence became global, with brands such as American Apparel ‘appropriating’ his unique photographic style for use in advertising campaigns. A new genre of editorial photography was born, founded on Yonehara’s instant Polaroid style.
In 2007 Yonehara launched the online publication cexwork.com which blends erotic art with blogs by influential photographers, friends and taste makers from around the world.
Yone has spent recent years exploring themes of eroticism, continuity within discontinuity and the power of repetition in a series of acclaimed photographic exhibitions. A Creative Director sought by fashion labels, music groups and advertising agencies around the world, Yonehara brings a unique aesthetic, vision and Japanese pop-culture sensibility to the world of art.
In September 2010 G-Shock along with Backwoods Gallery (Melbourne) and Lo Fi Collective (Sydney) will be hosting ‘Shake that Ass’ by Yasumasa Yonehara, an exhibition of original photography and installations. We’re going to check out the Melbourne opening on Friday. If you’re around you should definitely come too; it looks amazing! Here are the details:
Melbourne Backwoods Gallery, Friday 24th September 6 – 9pm (show runs to 10th October), 25 Easey St, Collingwood (rear of side alley).
And for our friends in Sydney:
Sydney Lo-Fi Collective, Saturday 25th September 6 – 9pm (show runs to 27th September), Level 3, 383 Bourke St, Surry Hills.